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Table of Contents

• ↓ Think Before You Pink Goes Rogue
• ↓ Think Before You Pink®: A 20-Year Look Back
• ↓ What is Pinkwashing?
• ↓ Remember these highlights?
• ↓ The History of the Pink Ribbon
• ↓ LEARN MORE
• ↓ Top Alternatives to thinkbeforeyoupink.org

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Official Contact & Profiles

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"Think Before You Pink® launched in 2002 in response to the growing concern about the number of pink ribbon products on the market. The ground-breaking campaign calls for more transparency and accountability by companies that take part in breast cancer fundraising, and encourages consumers to ask critical questions about pink ribbon promotions."

"Think Before You Pink Goes Rogue is a political education campaign that connects the dots between environmental racism, fossil fuel divestment, and the politics of breast cancer."

"This year, we’re breaking the mold with Think Before You Pink Goes Rogue. We’re expanding beyond Think Before You Pink’s primary focus on corporate accountability and pink ribbon marketing, and building out the campaign to include deeper political education programming, toward the goal of strengthening our community, aligning our shared understandings of the politics of breast cancer, and ultimately to build the collective power necessary to achieve health justice for all."

"How BCAction defines Going Rogue: to behave in a way that is unconventional, rebellious, or independent; runs contrary to established expectations and norms; especially by disregarding the usual way of doing something."

Key Topics & Focus Areas for thinkbeforeyoupink.org:

Think Before You Pink Goes Rogue

Think Before You Pink®: A 20-Year Look Back

What is Pinkwashing?

Remember these highlights?

The History of the Pink Ribbon

LEARN MORE