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Table of Contents

• ↓ Emirates gives Premium Economy a great new sense of space and privacy
• ↓ From halo aircraft to halo airline: Qantas finds its new design language
• ↓ Designing beyond the logo, livery and screen
• ↓ Air New Zealand’s new 777 interior reveals aviation’s growing sameness problem
• ↓ Beyond the Paint: STARLUX’s AIRSORAYAMA livery project
• ↓ When luxury becomes ordinary: Has Emirates exposed aviation’s next design challenge?
• ↓ Top Alternatives to thedesignair.net

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"Although there’s much fanfare about the world’s first electrically powered Premium Economy seat being revealed yesterday, that’s not entirely true. Emirates’ latest Premium Economy seat may not be the first in the cabin to offer electric adjustment, but its full-height privacy divider could be far more significant. It suggests a cabin beginning to understand not…"

"Qantas is enhancing its Business Class experience with new Airbus A321XLRs and Boeing 787-9s, featuring direct aisle access, flat beds, and elegant design inspired by Australian landscapes. The interiors focus on biophilic design, using natural textures and colors to create a welcoming atmosphere, ultimately aiming for a coherent, recognizable airline identity as they phase out the A380."

"The article discusses the complexities of airline branding compared to digital platforms like Instagram. Airlines must create tangible experiences beyond visuals, requiring agencies to focus on multi-sensory identities that resonate with passengers in physical environments, emphasizing depth and consistency."

"Air New Zealand has chosen a familiar Business Class seat for its refurbished Boeing 777s, utilizing Collins Aerospace’s Elevation platform. As airlines converge on similar premium features, the challenge lies in creating a distinct passenger experience through design, service, and atmosphere, moving beyond hardware to foster strong brand identity."

Key Topics & Focus Areas for thedesignair.net:

Emirates gives Premium Economy a great new sense of space and privacy

From halo aircraft to halo airline: Qantas finds its new design language

Designing beyond the logo, livery and screen

Air New Zealand’s new 777 interior reveals aviation’s growing sameness problem

Beyond the Paint: STARLUX’s AIRSORAYAMA livery project

When luxury becomes ordinary: Has Emirates exposed aviation’s next design challenge?