Spikes Asia evolves into LIONS Asia🔒 SSL Verified

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• ↓ “The goal was for the jokes to land even without deep cultural knowledge"
• ↓ “It was introduced to us as ‘the Impossible Brief’. We knew we’d have to try something new to solve it."
• ↓ “We wanted the Whopper Tattoo to feel less like an in-store promotion and more like an out-of-store festival."
• ↓ “For us, it was great piece of validation, that what was achieved resonated on an even wider level with the most creative and strategic minds in APAC."
• ↓ “As a small team, we don’t have the resources of big companies, but this award proves the power of creativity and passion."
• ↓ Top Alternatives to spikes.asia

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"For nearly four decades Spikes Asia has brought APAC’s creative communications industry together to learn, network and celebrate the power of creativity."

"Now, Spikes Asia is evolving into LIONS Asia, and at its heart sit the Asia Lions Awards, the region's benchmark for creative excellence, marketing strategy and effectiveness."

"The evolution will bring APAC closer than ever to the global LIONS community and create a new home for the creative marketing industry across the region."

"Hosted by Spikes Asia at Campaign House during Cannes Lions, this leadership session examined why many of today’s biggest marketing challenges have long been familiar in Asia. Industry leaders explained how China has made speed a key part of how it works through the China Velocity Loop, why India’s next growth phase depends on attracting Gen Z in one of the world’s most varied consumer markets, how Korea’s idea of Nori is changing how people engage with brands, and why Southeast Asia’s mobile-first commerce ecosystem continues to redefine the path from attention to action."

Key Topics & Focus Areas for spikes.asia:

“The goal was for the jokes to land even without deep cultural knowledge"

“It was introduced to us as ‘the Impossible Brief’. We knew we’d have to try something new to solve it."

“We wanted the Whopper Tattoo to feel less like an in-store promotion and more like an out-of-store festival."

“For us, it was great piece of validation, that what was achieved resonated on an even wider level with the most creative and strategic minds in APAC."

“As a small team, we don’t have the resources of big companies, but this award proves the power of creativity and passion."