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• ↓ Featured Promotional Products
• ↓ Latest Promotional Merchandise Ideas
• ↓ How Successful Marketing Companies in Australia Use Promotional Products
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"With over 30 years experience as one of Australia's leading promotional products suppliers Fresh Promotions has range, the service and the know-how to make sure your next promotional merchandise campaign is a success. If you're looking for a way to win new customers, motivate staff or increase the visibility of your brand our expert staff and industry-leading range of products offer everything you need to ensure success. Whatever your budget we have a branded merchandise idea which will win you more customers and enhance your existing business relationships. Check out industry-leading range of over 10,000 items, all of which are supplied complete with your logo and message, or send us a brief right now and let the Fresh Promotional Products team show you how to take your marketing and promotion to the next level."

"Success in marketing is all about getting a positive return on your investment. Successful organisations are always looking for new ways to maximise public interest and exposure to their brands. While you can never guarantee promotional success or profit, there are time-tested ideas which will increase the percentage probability of success. The proven emotional reinforcement and personal relationship enhancing aspects of promotional merchandise is one of them. Australia is one of the world’s largest markets for branded products, second only to the USA in terms of per capita uptake. This is some part due to the prevalence of US based corporations and the American cultural influences in Australia’s business landscape. Another reason is the relatively small size of the average Australian company and the high cost of traditional media advertising. The Australian media landscape is highly regulated and tightly controlled so large-scale media advertising is expensive, which, combined with the geographic dispersal of the population over such a wide area means media advertising is out of reach for most small to medium sized businesses. Instead, promotions orientated marketing which leverages existing business relationships has continued to grow in popularity. This strategy also works best utilising tighter regional distribution patterns which again suits smaller Australian companies. Australian businesses have learned by experience that a significant allocation of budget to promotional products pays dividends. Choosing the right products for a local marketing campaign is the a big part of ensuring its success.To paraphrase the timeless financial advice of Mr. Micawber, if you can spend a dollar on marketing and get two dollars back, you’ve discovered the key to eternal happiness. A positive return on investment is essential for continued successful marketing activity. Spending unlimited amounts over an extended period without a positive return is the road to insolvency. And it’s in avoiding this sort of desperate situation that the effective use of promotional products has proven itself time and again. A layered approach is a proven tactic. At the highest level you spend the majority of the budget on traditional media exposure, though this day some of that expenditure could be focussed on on-line influencers and social media exposure. Then, underlying the general awareness which is created with mainstream advertising, specific niche markets and consumer segments can be targeted with a focussed message, reinforced with the use of promotional merchandise. It’s often said there are two types of marketing approaches, the ‘hunters' and the ‘shepherds’. The ‘hunters' look for new clients and business opportunities and are always after after new clients. The ‘shepherds' tend to their flock of existing clients, keeping them happy and contented and maintain a steady stream of regular orders and enquiry. Successful companies needs to have a mix of both styles to ensure growth and stability and in both cases promotional products have a part to play, as a proven way to win new friends and build the strength of existing relationships. The ways in which each approach to sales and marketing utilise branded merchandise are different, however they can use the same products which is a great thing for budget and inventory management. Often the ‘hunters’ will use relatively cost effective options as what they call ‘door openers’, a small but meaningful gift which will break the ice and encourage often reluctant buyers to give them half an hour of their time. This is a proven strategy, and even if in the short-term no sales result from this first contact the fact a potential client holds a thoughtful personal gift carrying your company logo and contact details is definitely a step in the right direction and the potential beginning of a new relationship. The prospects of success are even better if the recipient appreciates the gift and it becomes part of their business routine. While promotional items are a great way to create new business opportunities and break into new markets it’s in the maintenance and strengthening of business relationships where the benefits of a product based promotions strategy blossoms to full potential. It costs a lot of money to find new clients and acquire a list of prospects so those relationships need to be nurtured. Business at its heart is about relationships and through human history a thoughtful personal gift has been a proven way to strengthen ties. In business it applies equally to people inside the business as it does to suppliers and customers. The right branded promotional product which says something positive about your company and its products and services while offering genuine utility to the recipient creates an emotional connection which goes beyond the two dimensional considerations of the balance sheet. Human psychology should be of interest to anyone interested in developing a successful marketing strategy. In commercial enterprise the response of people to impressions and stimuli is called 'consumer behaviour'. Huge amounts of money are spent researching and beta testing advertising campaigns, a form of insurance, if you will, with psychological impressions and instinctive reactions being a major focus of the research. While these is proven value in this approach there is a real danger that it overlooks the intangible aspects of business relationships. In ancient esoteric schools it was taught that humans have three brains and this knowledge was considered to be common sense until the 20th century when the Frankfurt School and Freud's circle began an attempt to apply modern relativist thinking to the study of human consciousness. The debate still rages as to the efficacy of their theories, however in terms of consumer behaviour it seems the classical, three brained theory has more practical value. According to the ancient wisdom humans possess an intellectual brain which plans ahead, considers incoming impressions and assesses ideas in relationship to past experience; an emotional brain which produces its own response to incoming stimuli and impressions judging them good or bad, and an instinctive brain which regulates the functions of the body and provides a reactive survival response in the event of danger or uncertainty. Human 'consciousness' is defined by the interplay of the results of each of these three centres. In terms of getting the most from an investment in promotional products this approach explains that the emotional reaction a prospect receives from the receipt of your branded gift is as important as its utilitarian attributes. But never forget, despite the need to turn a profit and pay the bills, promotional marketing should always contain an element of fun! It might not seem that way when you’re sweating over the details and dealing with last-minute lost shipments but the best way to produce a successful promotion which has cut-through impact is to generate real enthusiasm. A fun, catchy idea which engages with people emotionally is a large part of a successful equation and can become a symbol of what your company stands for."

Key Topics & Focus Areas for freshpromotions.com.au:

Featured Promotional Products

Latest Promotional Merchandise Ideas

How Successful Marketing Companies in Australia Use Promotional Products