Culture By Commotion – Grant McCracken🔒 SSL Verified

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"I published this paper at the Convergence Culture Consortium at the Department of Comparative Media Studies at MIT, March 8, 2011 under the title “Assumption hunters: a new profession for the corporation in the throes of structural change.” It has since disappeared from view. I am reproducing it here so that I can reference it this week at http://[email protected]. (Please come have a look!)"

"IntroductionI read recently that the thing that keeps CEOs awake at night is “discontinuous innovation” of the kind Clay Christensen describes.  This struck me as odd because Christensen’s discontinuity isn’t hard to recognize or anticipate.  (His model says: an incumbent offers more value than customers want, and a competitor responds with products that are cheaper but “good enough.”)  Scary, to be sure, but how does it count as a sleep stealer?  There’s nothing particularly mysterious or unmanageable here."

"Surely, the scarier thing for a CEO to discover is that the world has changed in a way that defies his or her deepest assumptions.  This change is hard to detect.  And when detected, it is hard to respond to.  I would have thought that in a Schumpeterian world of creative destruction, this is more likely and the more problematical event (Handy 1991).  Let’s call it “structural change.”"

"Every corporation, every act of commerce, is predicated on a set of assumptions.  These are the infrastructure of all thought and even the most instrumental action.  Every enterprise is, as Drucker and Levitt demonstrated, shot through with assumptions, some witting, most not."

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