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"Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months."

"Saturday’s poster was created for Brauerei Pfefferberg Bock Bier. This poster was created for the Brauerei Pfefferberg, which was located in the outskirts of Berlin, Germany, founded by Joseph Pfeffer around 1841. The lithograph was created in 1893.  The lithographer was H. Schile & Co. of 18 Division St. in New York City. Henry Jerome Schile was born in Germany, and emigrated to the U.S. in 1851, settling in Manhattan, which is where he opened his own print company."

"Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, Germany, History"

"Today is the birthday of Gretchen Schmidhausler. She owns and operates Little Dog Brewing in Neptune City, New Jersey. I first met Gretchen, I believe, when she was brewing at Basil T’s Brewery & Italian Grill, where she brewed for over a dozen years, although she’s been in the industry longer than that. Gretchen also is a beer writer, and wrote the book Making Craft Beer at Home, which was published in 2014. And more recently, she joined us for World Beer Award judging in D.C. Join me wishing Gretchen a very happy birthday."

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Jay R. Brooks on Beer