Black Friday Around The World🔒 SSL Verified

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"In the autumn and winter season, Black Friday sale plays an important role not only in terms of e-commerce turnover but also the activity of shoppers. With the beginning of November, small and middle-sized businesses, as well as bigger players on the market, begin Black Friday preparations. They announce huge sales to take place at the end of November, in both online and brick-and-mortar stores."

"Curiously enough, merchants claim that this is not entirely about the fight for increasing their sales. In a sense, sellers and buyers swap places during Black Friday. In normal circumstances, customers gain benefits by shopping regularly and thus asserting their loyalty. In November, stores are the ones that must prove loyalty toward their clients, which can be assessed with regard to the level of rebates and availability of highly discounted products."

"For several years, Black-Friday.Global analysts have been closely following Black Friday trends around the world. Below, we present a handful of statistics and interesting facts connected with the busiest shopping day in the world."

"In the beginning, Black Friday used to be a one-day happening in the United States. However, over the past few years, the event has grown into a shopping marathon that lasts for several days. It may sometimes start on Thursday and continue until the end of the week, or even month. In an attempt to grab consumers’ attention, some stores start the so-called presales as early as Monday. Nevertheless, in most countries, the peak of shoppers’ interest falls on the same day. Google Trends data for 22-28 November 2021 shows that one third of all queries related to Black Friday sales were recorded on Friday. Nevertheless, the interest of customers starts to grow on Wednesday and fades on Sunday."

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