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Table of Contents

• ↓ Now on Coursera
• ↓ About ADText
• ↓ Social Media and Advertising
• ↓ What Is Advertising?
• ↓ A Brief History of Advertising in America
• ↓ "Subliminal" Advertising
• ↓ Top Alternatives to adtextonline.org

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"ADText is a project of the Advertising Educational Foundation. Professors William M. O’Barr and Edward Timke, specialists in advertising and its relationship to society, culture and history, are authors of the curriculum units."

"Most people trust others they know for recommendations on what to see, do, and buy. Social media make it easy to stay in touch and share with colleagues, friends, and family. As such, advertisers have taken advantage of various social media spaces to make closer, direct relationships with consumers and encourage them to do the selling and telling for advertisers among their social connections."

"We know it when we see it. We are exposed to it thousands of times every day. Most of us are reasonably good, although seldom perfect, at distinguishing it from other kinds of messages. It is something that we tend to take for granted, seldom thinking about what it is or how it came into existence. But what is this thing called advertising?"

"The history of advertising chronicles the movement from face-to-face selling messages to the stilted, repetitive, printed advertisements of early newspapers to the dynamism of mass communication by radio and television to the re-personalization of messages via cable, Internet, and direct mail."

Key Topics & Focus Areas for adtextonline.org:

Now on Coursera

About ADText

Social Media and Advertising

What Is Advertising?

A Brief History of Advertising in America

"Subliminal" Advertising